Clear Understanding of A.I.

Learn about Artificial Intelligence, Machine Learning, Deep Learning, and Generative AI in plain English.

Data Practices Mastery

Understand the importance of data in A.I. initiatives and how to establish robust data practices.

Real-World Applications

Explore how A.I. is used in marketing, sales, operations, and finance through practical case studies.

About the Course

Designed for executives, business leaders, and managers, the Executive AI Certification Program provides a non-technical, strategic view of Artificial Intelligence. Learn how AI can transform strategy, operations, and growth in your organization. Gain the knowledge to identify high-value use cases, implement AI responsibly, and drive transformative change within 90 days. Plus, earn a certificate to share on LinkedIn and showcase your expertise.

Course Curriculum

10 Chapters · 53 Lessons

  1. 1

    Module 1 – Why A.I. Matters Now

    1. Welcome Video Free preview
    2. (Included in full purchase)

      The AI Revolution & Executive Mindset

    3. Case Study: How Netflix Powers Retention with A.I. Recommendation Free preview
    4. (Included in full purchase)

      Case Study: How UPS Saves Millions with Route Optimization

    5. (Included in full purchase)

      The Executive Mindset Shift

    6. (Included in full purchase)

      Quiz – Module 1

  2. 2

    Module 2 – Fundamentals in Plain English

    1. (Included in full purchase)

      Demystifying the Stack: AI, ML, DL, and Generative AI

    2. (Included in full purchase)

      Case Study: AI A Strategic Framework

    3. (Included in full purchase)

      AI in Action: Unlocking Productivity and Innovation (Safely!)

    4. AI and Productivity Free preview
    5. (Included in full purchase)

      Quiz - Module 2

  3. 3

    Module 3 - Data Foundations for AI

    1. (Included in full purchase)

      Data Strategy, Quality & Access

    2. (Included in full purchase)

      Data Foundations for AI

    3. (Included in full purchase)

      Case Study: Starbucks Personalization

    4. (Included in full purchase)

      From Raw Crude to Jet Fuel — Building Data Foundations for A.I.

    5. (Included in full purchase)

      Quiz - Module 3

  4. 4

    Module 4 - AI for Marketing & Sales

    1. AI for Growth: Marketing & Sales Free preview
    2. (Included in full purchase)

      AI in Marketing & Sales

    3. (Included in full purchase)

      Case Study: Coca-Cola & OpenAI Partnership

    4. (Included in full purchase)

      From Mass Marketing to Personalized Journeys with A.I.

    5. (Included in full purchase)

      Quiz - Module 4

  5. 5

    Module 5 - AI for Operations: Cost, Speed & Reliability

    1. (Included in full purchase)

      AI for Cost, Speed and Reliability

    2. (Included in full purchase)

      Preparing for Future AI Trends

    3. Case Study: How AI is Transforming Logistics Free preview
    4. (Included in full purchase)

      Turning Efficiency Into Resilience with A.I.

    5. (Included in full purchase)

      Quiz - Module 5

  6. 6

    Module 6 — Designing AI Products, Agents & Workflows

    1. (Included in full purchase)

      Designing AI Products, Agents & Workflows

    2. (Included in full purchase)

      Mastering AI Copilots

    3. (Included in full purchase)

      Case Study: American Airlines Agent Assist for Rebooking

    4. The World of AI: LLMs, Copilots, and Agents Free preview
    5. (Included in full purchase)

      Quiz - Module 6

  7. 7

    Module 7 — AI Operating Models & Platform Architecture

    1. (Included in full purchase)

      From Pilots to Platforms: Building AI That Scales

    2. (Included in full purchase)

      Build vs. Buy: AI Strategy

    3. Case Study: Three Different Architecture Bets - Netflix, Lyft and Tesla Free preview
    4. (Included in full purchase)

      From Pilots to Platforms — Building AI That Scales

    5. (Included in full purchase)

      Quiz - Module 7

  8. 8

    Module 8 — Adoption, Change Management & Value Realization

    1. Adoption, Change Management & Value Realization Free preview
    2. (Included in full purchase)

      Turning Pilots into Profit Overview

    3. (Included in full purchase)

      Case Study: Best Buy (AI in Customer Support)

    4. (Included in full purchase)

      Turning Pilots into Profit — Driving Adoption & Change Management

    5. (Included in full purchase)

      Quiz - Module 8

  9. 9

    Module 9 - From Intent to Impact: Your 90-Day Roadmap to A.I. Impact

    1. (Included in full purchase)

      From Intent to Impact: Your 90-Day Roadmap

    2. (Included in full purchase)

      The AI Leader's Playbook Overview

    3. (Included in full purchase)

      KPMG - 30/60/90 Generative AI Adoption

    4. (Included in full purchase)

      A 30/60/90 Plan to Turn AI Strategy into Measurable Impact

    5. (Included in full purchase)

      Quiz - Module 9

  10. 10

    Module 10 - Executive Wrap-Up

    1. (Included in full purchase)

      AI Integration, Adoption, ROI, and Workforce Enablement

    2. (Included in full purchase)

      From Learning to Leading

    3. (Included in full purchase)

      AI Integration, Adoption, ROI, and Workforce Enablement

    4. (Included in full purchase)

      From Learning to Leading — Your Executive AI Journey

    5. (Included in full purchase)

      Cases Studies: Morgan Stanley and PwC

    6. (Included in full purchase)

      Executive Certification Wrap-Up

    7. (Included in full purchase)

      Quiz - Module 10

What People Are Saying

Discover how our course is empowering executives to lead with confidence and embrace A.I. for strategic growth.

”
After this program, I already corrected my boss twice on large language models! Now colleagues come to me as the ‘AI expert’ in the office.
David M.

Vice President

This certification gave me the credibility I needed. I’ve been asked about it in interviews, and it’s helping me open doors to new career opportunities.
Ashley P.

Career Transition

”
The lessons were clear, engaging, and easy to follow. For the first time, I actually understand how to connect AI to real business outcomes
Arnold W.

Senior Director

”
Finally, a course that doesn’t just lecture at you. The mix of video lessons and audio podcast-style case studies made the content feel real and practical.
Jose A.

Senior Manager

Ready to Dive into A.I.?

Join the course today to equip yourself with the knowledge and confidence to leverage Artificial Intelligence for strategic advantage. 

Enroll Now Free preview