Clear Understanding of A.I.
Learn about Artificial Intelligence, Machine Learning, Deep Learning, and Generative AI in plain English.
Data Practices Mastery
Understand the importance of data in A.I. initiatives and how to establish robust data practices.
Real-World Applications
Explore how A.I. is used in marketing, sales, operations, and finance through practical case studies.
About the Course
Designed for executives, managers, and business leaders, this course offers a non-technical insight into Artificial Intelligence. Learn how A.I. can revolutionize strategy, operations, and growth in your organization. Gain the knowledge to identify high-value use cases, implement A.I. responsibly, and drive transformative change within 90 days. This course is part of LeapCo’s Executive A.I. Certification Program. Complete both Foundations + Certification to earn your official Executive A.I. Certificate, which can be shared directly on LinkedIn.
Course Curriculum
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1
Module 1 – Why A.I. Matters Now
- Welcome Video Free preview
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(Included in full purchase)
The AI Revolution & Executive Mindset
- Case Study: How Netflix Powers Retention with A.I. Recommendation Free preview
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(Included in full purchase)
Case Study: How UPS Saves Millions with Route Optimization
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(Included in full purchase)
The Executive Mindset Shift
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(Included in full purchase)
Quiz – Module 1
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2
Module 2 – Fundamentals in Plain English
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(Included in full purchase)
Demystifying the Stack: AI, ML, DL, and Generative AI
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(Included in full purchase)
Case Study: AI A Strategic Framework
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(Included in full purchase)
AI in Action: Unlocking Productivity and Innovation (Safely!)
- AI and Productivity Free preview
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(Included in full purchase)
Quiz - Module 2
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(Included in full purchase)
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3
Module 3 - Data Foundations for AI
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(Included in full purchase)
Data Strategy, Quality & Access
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(Included in full purchase)
Data Foundations for AI
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(Included in full purchase)
Case Study: Starbucks Personalization
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From Raw Crude to Jet Fuel — Building Data Foundations for A.I.
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Quiz - Module 3
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4
Module 4 - AI for Marketing & Sales
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(Included in full purchase)
AI for Growth: Marketing & Sales
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AI in Marketing & Sales
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Case Study: Coca-Cola & OpenAI Partnership
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(Included in full purchase)
From Mass Marketing to Personalized Journeys with A.I.
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(Included in full purchase)
Quiz - Module 4
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5
Module 5 - AI for Operations: Cost, Speed & Reliability
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(Included in full purchase)
AI for Cost, Speed and Reliability
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(Included in full purchase)
Preparing for Future AI Trends
- Case Study: How AI is Transforming Logistics Free preview
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(Included in full purchase)
Turning Efficiency Into Resilience with A.I.
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(Included in full purchase)
Quiz - Module 5
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(Included in full purchase)
What People Are Saying
Discover how our course is empowering executives to lead with confidence and embrace A.I. for strategic growth.
After this program, I already corrected my boss twice on large language models! Now colleagues come to me as the ‘AI expert’ in the office.
Vice President
The lessons were clear, engaging, and easy to follow. For the first time, I actually understand how to connect AI to real business outcomes
Senior Director
This certification gave me the credibility I needed. I’ve been asked about it in interviews, and it’s helping me open doors to new career opportunities.
Career Transition
Finally, a course that doesn’t just lecture at you. The mix of video lessons and audio podcast-style case studies made the content feel real and practical.
Senior Manager
Ready to Dive into A.I.?
Join the course today to equip yourself with the knowledge and confidence to leverage Artificial Intelligence for strategic advantage.
$149.00